Behold the Obelisk

We are Obelisk – a Sonic Experience Design company. Quite simply, we enrich product user experience with sound. We identify key touch­points where sound can aid more natural interaction and behaviour in a bespoke, branded and ‘ownable’ way. We then create high­quality audio assets and tools to deliver on these values and insights.

Who is the Obelisk?

Meet Karl Sadler

Hi. I help tech start-ups create recognisable and ownable product sound. My background is in motion graphics and animation, which I studied while at the same time being involved in a regular electronic music event and record label (Werk). I ran a successful animation studio (Kandle) that directed and produced channel brands, TV commercials, music videos and tour visuals. I’ve made a name as an artist creating not only commercial music, remixes and films, but also public and interactive immersive artworks.

Most recently, I spent the last four years working for global branding agency Wolff Olins developing their sensory design and experience offering, for some of the biggest and most technologically advanced brands in the world, including Google, Skype, Intel and Orange. Before that, I worked creatively for Wieden + Kennedy as a researcher and creative technologist, exploring how 3D sound can create immersive and narrative experiences.

I founded Obelisk because technology is now ubiquitous. Interfaces and our behaviour with them will only become more important, and I believe music and sound will play a key role in this.

Beyond the Obelisk – Extended Team

Every project is a collaboration, not only with our client but with the best talent in the field. Working across multiple industries over the last 15 years, Obelisk founder Karl Sadler has worked with many incredible and hardworking creatives and engineers whose talents are suitable for different projects. These are just a few regulars:

extended team

Tom Gillieron – Audio Engineer


MAP project studio – Industrial Design Partners


Tim Scott – Acoustic Designer


Denis Bouquet – Web Developer


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